British supermodel Naomi Campbell can now add another career move to her expanding portfolio.

Kenya’s Ministry of Tourism and Wildlife recently announced the appointment of Campbell as the Magical Kenya International Ambassador.

In an official statement, the ministry said the 50-year-old model will help promote the marketing of the east African country as an ideal tourism and travel destination to the world.

“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” Najib Balala, the cabinet secretary of the ministry, commented in the statement.

Shortly after the announcement was made, Campbell commended the Kenyan government for the improvement of infrastructure at the coast, including the upgrading of Malindi Airport to international standards.

“I am also impressed with the world-class standard facilities at the Professional Golf Association (PGA) Baobab course located in Vipingo Ridge, the only golf course credited by the PGA in the whole of Africa. I invite golf professionals globally to visit the course to enjoy the experience,” quoted as her saying.

Campbell’s appointment could be met with scepticism as did that of South African songstress Lira, who was made Namibia’s tourism ambassador to attract international markets, as the “new normal” of the consequences from Covid-19 pandemic demanded innovative strategies to revive the tourism sector in October last year.

The Federation of Namibia Tourism Associations was forced to defend the appointment following an outcry by the Namibian public, who queried why a South African national was appointed over many Namibian influencers.

Emci-Hub Technologies Ltd

By Prof. Joel Barasa

The Catholic University of Eastern Africa (CUEA) Faculty of Computer and Informatics, School of Science P. O. Box 62157-00200 Nairobi -Lang’ata Main Campus Email: Phone: +254705451853/+254769257365 LinkedIn: GitHub: Websites: and Mr. Barasa I. Joel is a Kenyan citizen by birth. He is currently an adjunct lecturer and an IT specialist in Curriculum studies in the Catholic University of Eastern Africa (CUEA). Mr. Joel holds Post Graduate Program (EPGP) in Data Science, Business Analytics & Big Data in association with IBM which is India's first and the best Masters in Data Science from mUniversity, Aegis School of Business, Data Science, Cyber Security & Telecommunication. He also holds a Degree in BSc. Information Technology from the University of Kabianga, a Professional Certification CCNA and Data Analysis from the University of Kabianga. Joel is senior Software Developer with over 5 years worked on many projects like Kenbright Insurance, Rongo University eLearning portal, participated in integration of DHIS2 health IT systems at Kericho District Referral Hospital and served as H.O.D ICT department Okame college. Joel is an assessor and verifier in TVET CDACC curriculum implementation.

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